Marketing Growth Hacking Steps
- Product harmony with Sunday start.
- Growth hackers are targeting and the right people find you.
- To be viral.
- Close the loop.
NEW MARKETERS
Traditional marketing your customers are related to WHO and where they are. Take it even further growth hackers, who they are and where you are in a scientific way, looks in a measurable way. Now it’s not a matter of making an educated guess, Growth Hackers, data scientist, defines and marketers with a design freak. They are a new hybrid.
Rapidly changing beginners, web sites and applications in an environment of marketing has been forced to adapt to meet the new expectations in a dramatic way.
Marketing Growth Hacking Step 1
Sunday Begins With The Product
‘You can only do worst marketing decision, what is it? Start with a product that you want or need no one.’
Traditional marketers have with a product that enters the market, is not the product you want. This failure and are often paid for with the money wasted. This way of thinking is radically estranged from growth hackers and now they work to develop products that meet the needs and expectations of your target market. Create the perfect product to meet the needs of the market, how many re-edit or make changes and you need to continue regardless of how long it takes. Don’t go to the market in the current situation any thing that is, until it was perfect. Sunday Target should be defined, and an urgent need, it should be something that meets a group of people who need this.
Marketing Growth Hacking Airbnb
Airbnbyi uses it as an example of the guests in the living room with a bed and breakfast what started as a platform to promote the air, adapted and have been improved. Doesn’t want to sleep on the air mattress, the only thing that have discovered a market of people who don’t want to stay in the hotel. Airbnbyi gave way again we know today, they stopped for breakfast, guests can rent from the rooms to the castle is a place where everything is shared. Sunday, feedback, based on the needs and requests, the model is re-described.
Traditional marketing of products of the whiteboard back when expectations are not met that isn’t to explain. Customers identify their particular focus on the needs of and develop something that will meet all of your expectations is key.
Sunday Harmony How To Find Product
Ask yourself these questions:
- This product is for whom?
- Why they’re going to use? Why am I using?
Then ask these questions to your customers: - You brought what’s in this product?
- Is there anything that prevents you recommend this product to others? Why?
- What is missing?
Tools like SurveyMonkey and Google Docs to collect and organize feedback is really valuable.
After collecting feedback, emphasizes that the important step is really to do a thing. Here’s the whiteboard go back to adapt your product and you are changing.
Marketing Growth Hacking Step 2
Growth Hackers Find (Will Be Targeted To The Right People)
Again, Ryan Sunday that it meets exactly the requirements of the product until you are sure highlights the importance of testing the product. The product’s pazarlamay until you are absolutely ready. Disappoint yourself.
Ryan, this popular Reddit, who is the man behind Aaron Swartzexplains using the example of. Redditprior to product had developed two different, one is an online encyclopedia (Wikipedia), and one Watchdog.net a site named (Change.orga similar one). Both products failed, but that doesn’t mean it isn’t the best of ideas, obviously, other iterations of the same idea is incredibly popular today. However, Aaron initially failed to attract the right people. Was waiting for the right people to come to him.
‘Sunday with the harmony product on the market, The New York Times out, you don’t need to get on the front page of. Only with our own field, the New York TimesIna we have to get.’
Ryan, not to announce to the world your product, use, and focusing on specific people will want to pay for your product, which clearly indicates that it will be more successful.
The Right People Is Key
The path of traditional marketing, EVERYONEit’s time to forget the efforts of working to reach. This method of growth hackers explains that she must resist, and instead say that you should call early adopters. This new technology are those who will decimate and services in a way they’re going to want to do it as cheap as possible.
Startup there are several options when trying to reach your audience:
- Existing users frequently visit sites that you know your potential to send an e-mail to mention you ask.
- Reddite install.
- Start a blog, popular, attracting traffic to your website and write.
- Use Kickstarter.
- People are your product/service, we invite you to use free.
‘The important thing is this: do whatever it takes to attract a specific group of users starting your own area.’
Ryan, Reddithas created a fake profile that explains the initial stages of hundreds of these services are used and really made me look more popular than. An approach to the logic of the crowd!
Marketing Growth Hacking Step 3
12 Iand 2 Eat4 yiConverting e – becoming viral
Nowadays, everyone is obsessed with the idea of becoming viral. Ryan explains that some people think is more simple than actually being viral. Ask yourself these questions:
- Why you should share with your customers your product?
- Have you made your product to extend them?
- Product to be spoken is it worth?
A lot of people being viral assumes that is the only thing that is magic. However, Ryan explains that to be viral, never it is not a coincidence. A product to be viral, some things come into play. Only a certain type of product/service to the beginning will come. IT is to convince people to want and must have to spread worth spreading.
‘Viralite, on the basis of someone’s recommend a way to free you from social capital to establish a connection, or to share is to ask to spend. What is the best way to do this big favor you people? Make it look like you’re doing them a favor.’
People wait to share can be a really big request your product free. There are ways to do this while promoting the customer. Ryan, Grouponuses the example of flour. Daily deals, when they purchase recommend a friend and get $ 10. This is free to the original user, it only takes a moment of time, but a $ 10 credit can be rewarded with! Just This Facebookta share it or Twitter Itsend to a friend rather than appear to recommend the proposal to the customer is more valuable, and therefore is more likely to share it!
Another example is Dropboxtype, by directing a friend that signed up successfully, the original user will be rewarded with extra storage space. Basically, this Dropboxwill pay a record quickly, and it won’t cost anything more. The growth of this engineering Ryan says.
Marketing Growth Hacking Step 4
Closing the loop: customer loyalty and optimization
The task is to bring the customers of traditional marketing. But the job ends here. It’s someone else’s job to attract their attention and impress them. Does this make sense? Especially small businesses and start-upsfor S, he might not be able to focus on the protection of customers. The task of finding customers and marketing is a long-term users to create. Once a customer because there is no point in spending money to bring all of your energy and the loop will never end.
‘Constantly make adjustments. You need to ensure that users are sticking with it. To generate traffic, even traffic doesn’t turn. Growth without generating internal improvements lead will come from.’
Eric Ries AB more optimization for the test andcheck out the book in the Lean Startup.
RESULTS
Growth Hacking Marketing Key Steps
- Growth hackers focus on metrics and ROI. No longer a science, it’s not a guessing game.
- Define your target market, determine your needs.
- Find harmony on Sunday the product.
- Feedback, based on this feedback about your service/product of your edit and change it. And work on it until it was perfect.
- Non-ready product/service in the market don’t get.
- The product/service to as many people as possible about marketing, it’s not just about find the right people and focusing on them.
- Be viral if you want to make it easy for people to share your product. You must be motivated to share your product. Give them a reason.
- Customer loyalty is key, don’t spend all your efforts to acquire a customer, take the time to keep them.
Growth Hacking Marketing Action Steps
- If you are developing a product, ask yourself these questions: Who Is this product? Why would they want that? What will you do with him? Try to identify the target audience early.
- Get feedback, as necessary, accept criticism, and act accordingly. It takes time to develop a product or service, may not be perfect the first time, and this is not important.
- Do a web search for some of your favorite companies, how did they start? Marketing strategies , what were they?
