E-commerce site, you want to optimize, but where do you start? What you should look for? Which page elements are evaluating is worth? Digital Suayaat a new client ‘s website there is a checklist used while evaluating by our team, and today, we will provide you with a check list. This checklist own a/B testing when you are creating contains almost everything you’ll want to optimize your campaign.

An e-commerce site requires strategy and prioritization to optimize. Each item in this list, even if tested using appropriate testing procedures may require an infinite time. However, if you have anything worth testing on your site, you are 99% I would say that is probably on this list.

Checklist to make navigation easier Navigation, e-commerce optimised control 8 we divided our list into different categories.

1. Global Optimization (Optimization Sitewide)

2. Home Page Optimization (Homepage Optimization)

3. Category Optimization (Optimization Of Category)

4. Product Page Optimization, Product Page Optimization)

5. Optimization, Shopping Cart (Shopping Cart Optimization)

6. On Page Checkout Optimization Checkout Optimization)

7. The Dashboard Optimization Dashboard)

8. Your Thank You Page Optimization (On-Page Optimization, Thank You)

Chapter #1: Global Optimization

Sticky Elements

The user can shift up or down on the screen as fixed for the remaining items. Page item title is the most common sticky navigation bar. Distribute sticky elements typically attracts attention and the attention of other page elements, and this can work against you as for you, therefore you need to include is an item that your tests.

Dropdown Menus

(Dropdown Menus) is very clear and the drop down menu e-commerce sites, and web sites in general are a gift. Typically, the user will be an important part of the navigation and, therefore, are extremely important for the process of transformation.

‘Super Menu’

Pop-up menus (dropdown menus Supernav) when you look at many of the largest online retailers, some pop-up is expanding with additional visual elements of the menu items and more, you’ll see. Them ‘super-menus’ and we call specific offerings, deals and product categories is a powerful tool to highlight.

Click or hover?

(Click or Hover?) The dropdown menu should be opened as soon as The your user’s mouse cursor is over them? Clicks should be enabled or real? It may not seem like a big difference, but it is a potential element to the test.

Reorder Navigation

(Re-order Navigation), one of the most common problems we encounter, sub-optimal navigation order. Categories are not appropriately selected and sorted. The positioning of menus and menu items almost seems random. We really testing tools to evaluate the general user navigation, we love them and will be arranged to ensure that we use and intuitive with the flow sort.

Add Navigation Links

(Can add navigation) that we face another common problem is the lack of product categories are open to popular products or navigation links. Most of the time, e-commerce feature images and the titles of the stories include somewhere on the main page, but they also forget that should be added to the primary menu. Bread and butter and repeat when we are talking about your products is not a defect, usually is a virtue.

Copy The Link, Change

(Copy the link, change all the right connections exist if we determine that for each connection the next step is to examine the copy. A link to the title of that category or the other heuristic to define more accurate or is there another way? Sales of certain categories of users who entered the website directly via the product page are going crazy, but the navigation through almost any are clicked on?

Visual Cues

(Visual cues) visual cues are visual elements that directs the eye in a certain direction. Visual clues you it’s not you, you make sure it works.

Add Value Proposition

Add (value proposition) e-commerce websites can be fully realized the lack of a value proposition that is very surprising. Stores offering a unique value proposition for many products, it may be a little harder to create, but it does not mean that you should be completely aware of. Why shop visitors on your site at every opportunity to continue to identify the need for and why they must continue to look for ways to explain to shop.

Shopping cart Dropdown menu or Modal

(Shopping cart dropdown or Modal) a customer, that when you click on the shopping cart icon in the navigation bar, what happens? Or are they being taken directly to the checkout page, you click a pop-up menu or screen trigger the Modal to do? Customers who want to review your shopping basket, a pop-up menu may choose to. Customers who want to go directly to the checkout page without clicking the extra can be uncomfortable. You’ll have to test to know how your visitors react.

General Search (Sitewide Search)

In a similar way to the navigation drop-down menus, search bar visitors a e-commerce is a big part of interacting with the web site. Should be bigger than your’s? Writing tip should this be different? How you must adapt to your layout? General scheme are important questions you should ask when evaluating your navigation,.

Related Products Based On User History

(Related items to user based on History) is where the extra sales will be made. Search your algorithm or related products to travelers who are in alternative do you recommend? Where and how these products do you suggest?

The Title Of The Content (Header, Content)

What is your designation? What should it be? What shouldn’t be?

Footer Content (Footer Content)

What’s your skin in the footer? What should it be? What shouldn’t be? Adds an additional search bar on the footer, do you?

Channel-Dependent elements and Pages

(Channel-dependent Pages & Elements) do they see something different visitors from different traffic channels? Channel-they are directed to specific pages? Dynamic content being served are you? This can greatly affect the success of converting users from each channel.

E-mail collection boxes

(Email Modal Collection) e-mail subscribers, social followers, or to purchase a new Explorer at a significantly higher rate compared to what they do. In an attempt to attract new subscribers are you located? Some users find them annoying, but the visitors had lost subscribers are capable of converting a popup.

Discount Modali

(Discount Modal) for e-commerce websites is one of the most effective types of modal discount had lost. They’re already to get users. Makes sense to accept a discount.

Live Chat

(Live Chat) live chat, e-commerce has become an effective tool for stores. May give warning automatically or can be presented in the help section of things that need to be tested and not necessarily on the list.

Chapter # 2: Optimization Of The Main Page

Top banner (Hero Banner)
banner at the top of the charm of your home page, visitors as soon as they see above the fold area. Split testing is one of the most important areas of your website for the first priority.

Static dynamic?
Motion graphics, or other dynamic elements such as sliders should you use? You must keep constant at or page? It’s important to attract the attention of visitors here, but the focus is also equally focused on what is important.

Navigation main page in the header of
all prefers to keep many sites to navigate on the website, but if you have any pages that may be useful to customize this also is the main page. And this is the entry point for your business it may be helpful to try different views and functions on this page.

Value proposition homepage (homepage value proposition)
we should highlight your value all over the website, as this is especially important on the main page, and more specifically, it is important that you present her hero shots. Some e-commerce stores, the quality of highlights. The price others highlights. Special offers such as discounts or free shipping others highlights. You need to test to find which one works best with your audience.

Can you add a video?
Promotional videos, web site provides a fairly consistent increase in conversion rates, but yet e-commerce stores I’ve seen many instances of being tested. If you are having difficulty to differentiate your brand, and to take into consideration is something that is definitely worth testing.

Primary call to action (Primary CTA)
on your home page the primary call-to-action (CTA) do you have, or there are a few people that attracts attention? If so, how can they be optimized? You must have one or more?

Popular products do you Emphasize?
Popular products or do you enforce the products you want to emphasize? How important is it? On the page where it says?

Special opportunities would you Emphasize?
You can highlight Special Offers On Your Home page? How and where? With a small bar of opportunity? A large banner with the screen? In the side bar?

Do you need to include references?
Impressive customer or do you need to include references? Well, where is he? How important is it? What should be your page ranking?

The best categories do you Emphasize?
Introduce specific products or product categories do you emphasize? They must be shown somewhere on the page or in the hero shots?

Episode # 3: Optimisation Category

Site search
, site search, selection criteria of the browser, for instant, very customized searches. If you don’t offer faceted search and a large inventory, this is something re-evaluated value.

Sidebar navigation (Sidebar Navigation)
Navigation in the header, sidebar, is it in or is it both? This is another feature that is worth to be tested in some scenarios.

Image set the dimensions
of e-commerce relates to maximise layout. the value for the field is limited. Your pictures are too small to make impact? Too big, blocking other important information to add?

Category CTAs
list of categories, you must add them or just your Ctas ask for input? Category ctayou use and you do it is supposed to be effective or improved?

List view or grid view?

Change the number of rows and columns?
For sites with heavy traffic, sometimes something as simple as change the number of rows or columns, it can affect your conversion rate. 8 products per line or 3 is your product do you have?

Product information
the product information you must display category pages? The product title is just? Product description you? Comments? Price? Product options?

What kind of information should be filterable?
There are many different ways of classification and categorize the products. Unless you offer enough, filters, can make it difficult to search for users. If you offer too many options, you can create an unhealthy friction browsing experience.

Pagination or infinite scrolling? (Endless scrolling or Pagination)
do you break options with hundreds of categories, pages or infinite scrolling are you using? Most major retailers now using pagination, but this doesn’t mean it is the right choice for everyone

You Should Also Add Custom Badges? Badges Special,
editor’s choice, the most preferred 2024, new items, best sellers, etc. Or do you have to add custom badges that you tutmalim everything is equal?

Episode # 4: Product Optimization

Primary product image
product image product, you can only have a maximum of the primary important single element of your page. The image does show the product in the best way? That
is high quality. Big enough?

Add to Cart Button,
Add to Cart or another CTA button is where it should be? How big should it be? What colour should I? In the text, what?

Placing price
is the price where you should list? How should be big and bold? Discounted to make it look are you? Even then, is it?

Product Reviews Reviews and ratings,
user reviews have become an essential part. Modern consumers are more involved as e-commerce and feedback from others more weight with consumers. Do you need to show reviews or ratings? If so, where? How open they have to be? Goods Category CTAS, grid view, only to meet a certain threshold bestseller Reviews the badge do you show?

Product value proposition
Do you have to go Directly to the product description or the product one or two sentences to add value do you offer?

Shipping and return policy
shipping and return policies your open or is it hard to find? Do they encourage users skeptical of your brand or your confidence does that make? May have weak policies, especially for first time customers will result in lower conversions.

Product tables, Clothing, table measurement
table, adding a potential sizing that will help you? Buyers understand your product dimensions? If so,
do enhance the user experience with this? If not, can you add one?

Add to basket navigation and later
a customer “add to cart” when he selects a modal pop-up window or removes them from the page, and go directly to the payment screen? Screens tends to make it easier, users can directly become more fluent navigation to continue shopping the payment in the following cases: we are waiting for a single purchase., When you look at a product and related fields users similar item you about products or alternative do you suggest?

Cut the content
of the product page, the users clicks a specific content area there are many places that you might want to enlarge.
This is usually used in mining and in the product description, and to include that in your test you should consider. Him
before you click important information that is displayed is important, but non-critical the availability of information is also important
without distractions.

Additional social proof
to review in addition, there are social proof on your product pages to try another formats. This, it may seem like social networking, customer purchased the product already shows how many impressive references, etc. Reviews is quite common, although other types of evidence may be even more specific social niche when it is strong.

Confidence Indicators
Additional indicators of confidence you can’t heal? Product page conversion rate?

Add it to the request list
Request lists, customers exactly what you do let them tell you that you are going to sell you. If you don’t have a wishlist feature
probably your site, you must add one.

Additional image thumbnails
image in addition to the primary product, it is important to evaluate these additional images are small pictures that represent them. Are you included
there is enough additional image? A product thumbnail images displayed for you to show off he does a good job? Are in the best possible order?

Stock is running out indicators of
the product, including signs that are you? There is a danger of famine or exhaustion?

In stock or don’t have in stock?
Can you add a copy of a product that indicates the time? in stock or don’t have in stock?

Image Hover
your mouse over an image, you should be able to discover users or hover in the following way do you need
to discover the image you need clicks?

The cargo show the duration of
the estimated delivery time do I need to open?

Promotional Messaging,
special promotions on the web site do I need to show? If so, where?

Episode # 5: Optimization Of The Basket

The Proceed to payment button
cta Basket or otherbutton or to go to a page where you should go? How big should it be? What colour should it be? CTA what to do
can you tell?

The basket page or a direct payment?
Do I need a basket of users to click the shopping cart icon Or preview the page is the first page of the direct payments to?

Continue shopping click on
Continue Shopping button page where can you go? How big should it be? What colour should I? CTA copy what is it about?

Validation discount code
what happens when the Invalid discount codes? it has been Automatic verification system error-free and optimized payment process in a way that will engage users? Have you tried to give users the invalid codes small discount to encourage entrants a limited time, purchase them to do?

Product descriptions
product descriptions should include in the basket page and you? If so, how long should they be?

Product images
the product images in a basket, how big should it be?

The upsell Items
on the shopping cart page related items recently viewed items or sales-oriented to include other items do you need? If
so, ask them where you should place it on the page?

Visual contrast and hierarchy
AmazonShopping Cart page, you may notice that the flour is very monochrome. Everything looks the same, and in the meantime, the image on hover
discount code validation proceed to payment button not necessarily confusing, your eyes not anything in particular. In the meantime, Yandy.com shopping basket, very different and has a visual hierarchy with a contrasting colour. The eye in the vault in the payment box, clearly drawn.
right in the middle of the page. Which style would be most appropriate for you?

Payment options
a sufficient option of payment do you offer? Do you provide information about your customers that you currently have the options
do you provide? At the beginning of the payment process such as the following additional payment options do you disarm Yandy.com or would you expose them more finesse payment processing when the time comes?

Delivery time
the estimated delivery time, if you can’t explain, I try to use as shopping cart page or sales here is the point? You have to keep it or to another point

Shipping costs
the shipping fee (or the lack of it) is in the process of payment or do I need to show in another place?

Price indicator
in the basket you have to show how it’s product pricing call? Should be emphasized? Have you minimized? Discounts will be shown next to the original

Gauge stock
is the product exhaustion signs that there is a danger of famine, or are you including? Sometimes the conversion can increase scarcity reflect upon the basket page.

Confidence Indicators
indicators you can’t heal a basket of additional confidence

To Remove The Navigation?
The question you should ask is, in the payment process (anywhere), which should be in the navigation options. Having general navigation options can sometimes be distracting, and the basket may require to be abandoned. On the basket page you are removing the navigation of goods, or users of the checkout process after you start it?

Coupon promotional and Entry
should allow Users to enter promo codes and coupons on the shopping cart page, or do you expect to provide this option in the payment process the payment processing page, or another page?

Basket visual design
, re-design, you can increase your conversion rate? Some parts of your shopping cart page visually appealing isn’t it? Page
design does it reflect your brand? More heavy or more minimalist design is supposed to be?

Changing the function of the quantity
in your cart quantities from the basket page, users be able to change the item have you been? This functionality often add a user gelistiriri

Multiple CTAS
on your shopping cart page, how many CTA appears? How many are there? Do I need to have them for the same connection ctamultiples of? Do I need to have more than one CTA them different? You’ll have to test to find out

Add it to the request list
: do you offer the option of adding users to the shopping cart page to request a list from the items in the shopping cart?

Episode # 6: Optimization Of Payment

Guest Payment
payment should you require a guest to the screen all users or did not allow to create an account?

“Add Billing / shipping address use”
has the same invoice with a delivery address the following addresses most consumers. Including related to copy / paste a check box that lets the user experience. At this point, most consumers wait for this feature, and if not existing in the mind, potentially up until this point, don’t give up on even the payment process.

Shipping ETA
before order is placed the estimated time of arrival (ETA) to show do you need? If so, there are quite a few. Eta shipping options and offerdifferent options for presenting Yi and placements.

Validation errors,
validation errors, and notifications that accompany them, the payment is a fundamental part of the user experience. Any errors or items that are not optimal can damage your conversion rate significantly. Make sure notifications are on error, clear, and specific users and to continue with the payment process to quickly enter the right information can help.

Payment copywriting
copywriting throughout your checkout process, you must formulate your scenario. This is incredibly important. If you want to get the best results, you should try.

To Remove The Navigation Throughout The Site?
The question you should ask is, where. the payment process (if any exist) must navigate the options will be removed. General navigation to have options, sometimes it is distracting and can be fast. However, sometimes customers can do the following to remove them makes you uncomfortable. You’ll have to Test before you do a search.

Prompts to create the account
creating an account is optional if you make to create a guest account, you must ask Where Is it?
You have to ask them multiple times or just once?

Confidence Indicators Adding
additional confidence indicators improved conversion rates that can’t be Erki what is your payment?

Risk reversal Indicators Add,
money back guarantees. Return policies. Quality assurance. Consumers, particularly in those cases they’re afraid of the risk of your order before they give you. The emphasis of policies that reduce the risk to the consumer is a great way to increase conversions.

Re-Abandonment of the marketing strategy
that collects data On a pixel, you have payment for remarketing ads page?

Payment order forms
when collecting data from users, to deliver the product that need to be collected strictly for the basic data and then segmentation, and marketing, which is useful for non-core data’s there. The first category is just a matter of optimization. This information in the best possible way how can you ask? The second category requires that you do the following find a balance. Without creating too much friction, how can you ask?

Single and multi-page Payment
there are case studies that divide. page increased conversions by more than one payment process. There are case studies where
the process by intensifying to a page increased conversions. You’ll have to find out what happened to the test gives the best results for your audience.

Progressing Tracking, progress tracking, add
Users to know where they are in the process encourage them that they should go and how far can your enclosure, especially if you have to stay connected to the process for up to two pages long. You could take this visual progress indicator progress bar or other form or bread crumbs.

Private pay or 3. – Party
solution? Checkout PartySolution Custom or 3rd? That used to be created specifically for a payment, the payment experience is the only viable solution to create a first-class product, however, this is not the case anymore. Nowadays, some of them with hundreds of very high quality high quality 3. party solutions built integrations for any service or function that you want I could think of. In fact, if your payment more than 5 custom built years ago, it was very likely that a transition will benefit from.

Separate payment sub-site?
Do you have a screen to enter your payment under domain.com/checkout or checkout.domain.com ?

Column 1 column 2?
There is a significant difference in performance-column column control with a single payment between a couple?

Order summary Sticky
sticky order summary, will improve the experience for consumers and increase conversions?

Order Status Dashboard

What to expect after that the
Visitors what to expect at each stage of the payment process in the next stage, they say, may increase confidence and decrease
abandonment. In determining expectations throughout the process your payment, how can you do better?

CTA Buttons,
CTA buttons several times already touched, but they are too important to test the payment process as it is in everywhere else.

The entry promo code
coupons and discounts for your own account if you include marketing, promotion is important, your code is easy to find the input field.

Episode # 7: Account Dashboard

Order status
almost every e-commerce business goal is to create repeat customers. You want people to come on your website as often as possible, go back and current information about the dashboard, which provides an active way to make it easy, the status of customer orders. Gives your customers the information they want you do you have?

A copy of the value creation
account to the board for the following customer retention to be a first class property. Returning customers to interact with your site through this portal or tries to close the account. A great place to designed to keep the value-creating copywriting make with
your customer list, and you can find them. Do you have time to visit again when was the last time the copy that?

Ctas sat and reorder
the instrument panel also is a great place to make sales, Special Offers, and data-based recommendations to customers. Take advantage of that do you have?

Options for bulk order
bulk order more if you had the option to some of your clients would he buy?

In the poll thank you page
Thank You page of the e-mail Record

Default Subscriptions,
Subscription revenue models for their subscriptions users a clear path for upgrades or replacements do you provide?
The value of the account from the control panel, you re-apply, or are you trying to keep to acquire customers? is it hard to cancel?

Episode # 8: A Thank You Page.

Add a poll
to convert a visitor to the recipient’s really only the first step. All you have to do after this in the same way, if not more important. It’s a way to gather more information about your customers start the next phase .

Sales instantly
aftermarket immediately the most profitable option is a sale? Do you or this will close new customers? This is a mandatory test. After the sale
, and a sale may be the best location for customers already in the buying mode, but it can also backfire sales, so it must be tested again.

To encourage social sharing
SharingI automatically click Create engaging posts?

The account creation
if you offer Guest payment service, Thank You page is a great opportunity to request the creation of the customer account.

Redirects to encourage
Referrals highest-converting marketing channel. If if you get your product, your customers, your friends and family leads to almost you have additional warranty customers. Have you tried using your thanks
page Redirects to encourage?

A confirmation email
via the Thank You page, confirmation of everything you can do through email, you can do.