https://suayada.com/butik-dijital-pazarlama-danismani/new in the world of digital marketing concepts and technologies are constantly emerging. Recently, ‘Marketing 6.0’ and ‘Metamarketing like’ Are terms often heard. However, the exact meaning of these concepts and you may be wondering why they’re important for marketers. In this paper, we will examine these concepts in more depth and how marketing lead to revolutionary changes in the world, we’ll know they opened.

Marketing 1.0, marketing is marketing that focuses on the customers to find a very attractive product. However, this period, showing that the product does not have to be perfect it’s an old period. Only a specific segment of the product must have certain properties that can meet the specific needs of target. For this reason, marketing, product 1.0 from the era with a focus on customer-centric 2.0 era has shifted. Now, they ask customers what they need marketing experts wants to know what a product should and then they are the product. The product is not perfect because it focuses on the major features of the target market wants. Then the era of marketing 3.0, i.e., to the period beyond the product was passed. Marketing can be seen in the quality of the product or no longer sold, but includes as well as the concepts of sustainability beyond the product. Customers prefer brands they’re asking how they consume and cares for the environment. I bought the brand is environmentally conscious or not? Therefore, the product sale is a brand that focuses on sustainability, which considers only brands, more is preferred. In fact, in marketing at 1. 2. and 3. the period of a complete cycle. The evolution of the product to the customer right, sustainability is the end of the traditional era. Then, the digital age, Marketing, 4.0, 5.0 and 6.0with the release of we’re going. Marketing 4.0, marketing, discusses the impact of technological from a very simple perspective. of digital marketing across the industry shows how various marketing activities that are becoming dominant. Marketing 4.0 era new concepts are emerging, for example, omni-channel marketing, online and offline, or use proxies. Who places the ad and then there’s a term content marketing. How social media the use of content that can attract the attention of consumers and other digital media to display. All these marketing 4.0 takes place during the period. Very basic and we describe it as a term. And then a more advanced era, we are entering 5.0 marketing, technology that here we’re not talking about just a customer, for example marketing 4.0Omnikanal or what we know as content marketing however , the technology used to support or omnikanal we started to talk about content marketing. Then in the period known as the last 5.0 we started to talk about artificial intelligence marketing technology. Artificial intelligence marketing is the backbone of 5.0. Marketers, knowledge of customer analytics, for instance create the right product according to the evolving conversation of social media, chat with artificial intelligence such as GPT productive creating content and uses artificial intelligence to participate in many critical marketing decisions. We discussed all these in the era of 5.0 marketing. However, marketing is always evolving. Eventually 6.0 now the age of marketing, so we are reaching immersive marketing.

First of all, ‘Marketing 6.0’ let’s take a look at the concept. This, Hermawan Kartajaya, Iwan Setiawan is a concept proposed by Kotler and Philip, and the transformation that we are witnessing in the age of technology is marketing. Beyond the boundaries of digital and traditional marketing, 6.0 marketing, customer experience, adopts an approach which emphasises. This physical and digital worlds by combining seeks to create immersive experiences for customers.

6.0 Marketingas part of ‘Metamarketing’ concept is also important. Metamarketing, not only through the promotion of the product, customers have a seamless transition between the real and digital world aims to create immersive experiences that they can make. Generation Z and Alpha generations of technology such as this is especially important. This generations new opportunities for marketers and digital platforms such as augmented reality Metaverse and frequently spend time offer.

For a better understanding of these concepts, we can consider the following key points:

Focus on customer experience: Marketing Metamarketing 6.0 and customer experience, uses technology to make the experience more immersive and highlights.

A combination of physical and digital: these concepts, blurring the distinction between physical and digital worlds, the customers have a full field of experience.

The use of new technologies: marketing and 6.0 Metamarketing, artificial intelligence, augmented reality, and by using new technologies such as blockchain, brings a new dimension to the world of marketing.

Customer segmentation and personalization: in this approach, customers ‘ preferences and behaviour based marketing, content personalization, and aims at a better understanding of the target audience.

As a result, Metamarketing 6.0 and Marketing, offers exciting new opportunities for marketers. These concepts, using the transformative power of technology, aims to build deeper and more interactive relationships with customers. This helps businesses stronger brand loyalty and achieve sustainable success.

6.0 what is marketing?

6.0 Marketing Metaversemarketing means. The MetaverseMetaverse brands and companies in a simple manner what is in andI will explain in more detail how this time could play a role. Let’s take a look at what is Metaverse marketing. In my opinion, and Hermione Katajaya Phil Kotler, according to Marketing 6.0is the author of three in the Metaverse marketing, omni-channel marketing is the next evolution of.

What Is Marketing Immersif? Immersive Marketing What Is It?

Marketing Immersif, virtual reality (VR), augmented reality (AR) technologies and 3D design immersif, such as by leveraging the power of creating memorable experiences for customers and an impressive strategy.

The main purpose is to establish a deep connection with consumers and the brand’s message in an environment that will leave lasting emotional impact to dive in. This method has become increasingly popular among businesses who want to separate themselves from their competitors.

Experiences Immersif an expert in storytelling is described as the new frontier of marketing immersif.

Metaverse: the new frontier where digital and real world meet

In this paper, the Metaverseand what is in why is it important for businesses to understand that we will take a step potential.

In the Metaverse, a virtual environment where digital and real world meet. Here, people can come together and interact, make the trade, can play games and do much more. However, the experience is not just a gaming platform or a virtual reality Metaverse. In fact, an extension of the real world and the Metaverse is becoming a part of our lives.

Metaverseleft for three layer I told you that I understand. The first layer includes technology components. The basic building blocks of this layer:

1. IoT (Internet Of Things):

IoT, real-world data is a combination of sensors that are used to capture. These data are then made available in the digital world. For example, weather condition, such as temperature data to be transferred to the virtual world of the IoTis a key aspect of.

2. Artificial intelligence (AI):

Artificial intelligence, real-world interaction are reflected in the virtual world is used to determine how. In this way, the virtual world offers a more realistic experience.

3. 3D technology:

3D technology is used to enhance the visual experience in the virtual world. These users more in-depth and provide an interactive experience.

4. Blockchain Technology:

The blockchain ensures that data is stored securely. In this way, the Metaversecan be saved in transactions in a secure manner.

5. AR and VR:

Augmented reality and virtual reality technologies provides the link between the virtual world with the real world. These technologies enables users to make an entry into the virtual world.

These technological components of the Metaverseand the real world with the virtual world in infrastructure creates the bridge between builds.

In the second layer includes economic components. These components in the Metaverse, trade, and management determines how payments will take place. Content platforms, trading, payment, and management are the cornerstones of the economy in the Metaverse.

Finally, the third layer includes the components of experience. Avatars, frames digital assets and interaction, users Metaverseallows you to live an experience more interactive and personalized.

In the Metaverse for businesses, a new play area. Here, brands, innovative marketing strategies , develop, improve customer experience and innovative sales channels can create. However, in order to evaluate this potential, the Metaverse, businesseswill need to develop appropriate strategies and to understand the basic components of the environment.

As a result, the Metaverse, a bridge between the digital and the real world by building a new and exciting experience. For businesses, this provides new opportunities where they can experience and evaluate.

Metaverse: new opportunities and marketing strategies

In the Metaverse, just play the game, or virtual experience, but also offers you the opportunity to find monetization and convenience. This motivations, brands and businesses in the Metaverseallows you to play a different game.

1. Games and activities:

Metaverseand play the game and participate in various activities, provides a fun experience for users. These activities, brands new marketing strategies station. For example, offer for sale, brands of the items in the game or in-game ads can increase brand awareness through.

2. Convenience and Trade:

In the Metaverse, offers a variety of services that make life easier. For example, users can earn money by doing exercise or you can shop through the Metaverse. This convenience provides new business models and sales channels for brands.

3. Branding and advertising:

In the Metaverse, brands and engaging interactive advertising campaigns allow you to create. In-game ads, allows you to interact with your target audience and increase the visibility of brands during the games.

4. Business and marketing game:

Brands Metaversealso in-game can strengthen customer relationships through business and marketing activities. For example, a restaurant chain Metaversevirtual users and you can offer special discounts to open a branch.

5. In-game assets and Sales:

In the Metaverse, virtual assets allows you to generate revenue through brands and products. For example, a fashion brand, the Metaversecould allow users to customize their avatars and may offer digital and virtual clothes for sale.

In this day and age, we’re starting to talk about the customer experience. Experience immersive technology to create a unique and differentiated customer experience is shaped by how I will discuss. Now I will discuss the main components of immersive experience.

Immersif Marketing Is Done How?

Immersive, is based on five key components. Customer experience, these 5 categories, or if appropriate, these 5 components is called immersive. Usually the first multi-sensory time. Experience should be able to trigger our inner dialogue in both directions, and then the participant. Customers can participate in the experience. Then, frictionless experience, technology touch points more easily by jumping can be simplified. And finally, all of the components of a storytelling experience that surrounds should be. Let’s take the example of a concert. Immersive concert experience. In concert because multi-sensory experience, of course there are some bands from the scene, we can watch and listen to. We feel that our senses in concert, and was stimulated, whether or various was triggered. In addition, the groups performing in concert with the interaction between viewers or viewers. And they are often in attendance. Viewers usually singing, went on stage, the musicians are invited to play on the stage to sing along with. And, of course, surtunsuz experience. Purchase your tickets online to place to be able to record, to be able to scan QR codes, etc. There are digital experiences that make the experience more streamlined, so that the viewers can focus on the experience of monitoring the processor is not to. And finally, of course, the storytelling experience. The performance of the musicians, the audience and create a story of all the experiences will make you feel immersed in the experience. This is what we call immersive marketing. The third phase of immersive marketing is actually marketing.

The Three Phases Of Marketing

First of all, multi-channel marketing is also known as. Experts usually marketing channels online and offlineoptions as I prepare. If you have a young generation, or do you prefer to go to the digital channels in e-commerce if you would prefer to be found, then you must go through online channels. If yaslisan, maybe you will not feel comfortable, but usually do you prefer to go to physical stores if you would prefer to go through channels or offline, then you must go.

There is more integration in the second phase. There are online and offline touch points touch points. And the customer’s journey from beginning to end, usually … online, offline, there are links and so on. Still a product is discovered or found online, however, if the transaction takes place in the store. It could be vice versa. For example, in a physical store clothes, shoes, etc. you can try, but the process on the website or in the e-commerce is performed. This approach is called omnikanal marketing. There are two types that we are more familiar with showrooming and Webrooming.

But the immersive age and the next age. The age of Immersive physical or offline, but online experience. Or vice versa, like an online space, but there is an interaction that occurs as offline. This is what I call my immersive marketing. Offline online offline online may be cited as the.

Let’s discuss individually. The most common is what we’re going to find online what is the offline approach has been called. A momentary touch will be a point in a physical space or online experience. And a lot of that we have seen. One of the easiest examples that you can see, for example, Decathlonshopping for yourself while you can check out also. Scan only the product you purchased. These are usually in e-commerce is an online experience that we did on the site.

But… turns out to be what customers want an online experience, but does not disappear after the end of the pandemic habits, but physically they want to interact again. Therefore, both still want. Shouldn’t be separated in the same experiment. However, should come into a single experience, online, offline.

There are several ways to deliver online and offline. For example, it’s a seamless process. For example, I mentioned the smart output, contact your payment. Payment may be digital and tactile. Also can be made in relation to the proposal in context. Therefore, in the store we can get personalized recommendations. Virtual trial rooms, which is one of the world’s most popular fashion companies, such as virtual trial room where you can try different clothes. or if you have screens in the store, and the interaction can be found in the on-screen self-service features that you can use. in the store discovery or enhanced by using QR, QR using for routing in big stores, such as Ikea, and so forth, usually facilitated with the technology is online. Recent experiences in the store front and or using apps. In the store, there are physical stores that have many mobile loyalty program. For Example, Uniqloif you receive the garment also, the application can scan, then you will receive experience points which will be your loyalty number. All of these digital experiences, however, takes place in the physical channel. I’m saying this both online and offline.

The result:

In the Metaverse, new brands, marketing and business environment. However, in the Metaverseto be successful, brands must understand the needs of the users and add value to them. In the Metaverse, in the real world provides an opportunity to rethink existing business models and marketing strategies for their businesses and will continue to provide exciting new opportunities for the future.

For more information about the Metaverse, or if appropriate for your business marketing strategies if you want to create, feel free to contact us. See you in the next article!